Digital Clinic
The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.
All Episodes
Beyond HIPAA: Privacy-First Marketing Strategies That Win
In this episode of The Digital Clinic, we dive into the rapidly shifting privacy enforcement landscape with Alysa Hutnik, Privacy and Information Security Practice Chair and Partner at Kelley Drye & Warren LLP. Alysa shares practical insights for navigating what she calls "a reckoning in digital privacy", from understanding the complex web of federal and state regulations to building consent-based strategies that actually boost marketing performance instead of limiting it. This episode delivers the strategic guidance you need to transform regulatory challenges into business opportunities, moving beyond the "all-you-can-eat buffet" mentality of ad tech to build privacy-first marketing that delivers better results while ensuring full compliance.From Pixels to Privacy: The Evolution of Healthcare Data Compliance
In this episode of the Digital Clinic, we dive into the evolving landscape of healthcare data compliance with Adam Putterman, Co-founder of Ours Privacy, discovering how his company charted a new course from a telehealth platform to a HIPAA-compliant customer data platform that's reshaping healthcare marketing. The conversation reveals the significant transformation healthcare organizations are navigating, moving from pixel-heavy tracking to privacy-first marketing strategies, sparked by evolving regulations and increased enforcement. Whether you're navigating the complexities of state privacy laws, implementing consent management platforms, or aiming to maintain marketing performance while ensuring compliance, this episode offers practical insights into how healthcare companies can balance growth with privacy protection in an increasingly regulated landscape. Guest: Adam Putterman, Co-Founder of Ours PrivacyPrivacy, Accuracy, and AI: The Future of Healthcare Content Marketing
In this episode of the Digital Clinic, we explore the strategic implementation of AI in healthcare marketing with Diane Hammons, Director of Digital Engagement at WG Content, uncovering how forward-thinking organizations are navigating regulatory requirements while unlocking AI's potential. The conversation reveals practical insights into how LLMs are fundamentally changing healthcare marketing, from requiring new approaches to content structure and user experience design to the need for AI literacy training even in highly regulated environments. Whether you're navigating compliance requirements or seeking to maximize AI’s impact while maintaining the trust and accuracy healthcare audiences demand, this episode offers actionable strategies for balancing innovation with regulatory reality. Guest: Diane Hammons, Director of Digital Engagement at WG Content
Making Privacy Your Marketing Superpower
<p>In this Digital Clinic episode, <a href="https://www.linkedin.com/in/justin-smyth/" rel="nofollow">Justin Smyth</a>, Director of Business Solutions at <a href="https://www.wimmersolutions.com/" rel="nofollow">Wimmer Solutions</a>, draws from his experience at major brands like Microsoft and Nordstrom to explore how privacy regulations are fundamentally reshaping digital marketing. As traditional tracking methods are increasingly less viable, Justin explains why first-party data has become the foundation for effective marketing. The conversation covers practical AI implementation in marketing workflows, the difference between simple AI tools and sophisticated agentic systems, and Justin's vision for the future where marketers become orchestrators of AI agents rather than direct task executors. </p> <p><br></p> <p><br></p> <p>With insights on building privacy-compliant data infrastructure, navigating the evolving regulatory landscape, and preparing for AI-powered search and shopping experiences, this episode is essential for marketers looking to build sustainable, customer-centric strategies in an increasingly complex digital environment.</p> <p><br></p> <p><br></p> <p>Guest: <a href="https://www.linkedin.com/in/justin-smyth/" rel="nofollow">Justin Smyth</a>, Director of Business Solutions at <a href="https://www.wimmersolutions.com/" rel="nofollow">Wimmer Solutions</a></p>