Privacy, Accuracy, and AI: The Future of Healthcare Content Marketing
Digital Clinic
In this episode of the Digital Clinic, we explore the strategic implementation of AI in healthcare marketing with Diane Hammons, Director of Digital Engagement at WG Content, uncovering how forward-thinking organizations are navigating regulatory requirements while unlocking AI's potential.
The conversation reveals practical insights into how LLMs are fundamentally changing healthcare marketing, from requiring new approaches to content structure and user experience design to the need for AI literacy training even in highly regulated environments. Whether you're navigating compliance requirements or seeking to maximize AI’s impact while maintaining the trust and accuracy healthcare audiences demand, this episode offers actionable strategies for balancing innovation with regulatory reality.
Guest: Diane Hammons, Director of Digital Engagement at WG Content
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