Building the Ultimate MarTech Guide for Privacy-First Marketing Success
Digital Clinic
In this episode of The Digital Clinic, we dive into building a privacy-compliant MarTech stack with Paul Weinstein, President at Wheelhouse DMG, as he breaks down the comprehensive 12-category guide we created to navigate demanding privacy environments.
While evaluating MarTech tools at the intersection of privacy and performance, Paul shares practical insights for building your own compliant marketing infrastructure, revealing why proper privacy compliance doesn't hurt performance—it dramatically improves it.
From consent management platforms to data activation tools, this episode delivers the strategic roadmap you need to evaluate vendors, control your data, and create marketing technology that delivers exceptional results while keeping you out of legal trouble. Whether you're dealing with HIPAA, GDPR, or state privacy laws, our blueprint transforms regulatory challenges into performance opportunities.
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