The Importance of Creativity and Expertise in AI-Dominated Marketing
Digital Clinic
<p>In a world where AI is increasingly dominating marketing strategies, how can marketers stay relevant and continue to deliver value to their clients? In this insightful episode of Digital Clinic, Aaron Burnett engages in a captivating discussion with Ian Lurie, a seasoned digital marketing expert and Founder and former CEO of the acclaimed agency Portent. Together, they explore the critical importance of creativity and expertise when handling the challenges posed by AI, sharing practical advice on adapting to AI-driven search results, building owned audiences, and maintaining ethical marketing practices. This episode is packed with valuable insights that will help digital marketers thrive in an AI-dominated future. </p>
<p>Guest: <a href="https://www.linkedin.com/in/ianlurie/" rel="nofollow">Ian Lurie</a>, Digital Marketing Consultant & Founder and former CEO of Portent </p>
<p>For more information on topics discussed in this episode, check out the links below.</p>
<p><a href="https://docs.google.com/spreadsheets/d/1vhnVRN3w1-eBQPMz33j4QbS_6MuokDdTbj85utoPeMY/edit?usp=sharing" rel="nofollow">Former Portent Employees (Free Agents)</a></p>
<p><a href="https://searchengineland.com/google-panda-update-guide-381104" rel="nofollow">Lookback: Google Panda algorithm update launched 13 years ago</a></p>
<p><a href="https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/" rel="nofollow">Leaked Google Search API Documents</a></p>
<p><a href="https://iabtechlab.com/wp-content/uploads/2024/02/Privacy-Sandbox-Fit-Gap-Analysis-PUBLIC-COMMENT-RELEASE.pdf" rel="nofollow">IAB Tech Lab's Privacy Sandbox Fit Gap Analysis for Digital Advertising</a></p>
<p><a href="https://www.wheelhousedmg.com/insights/articles/navigating-the-impacts-of-googles-privacy-sandbox-on-digital-advertising/" rel="nofollow">Navigating the Impacts of Google’s Privacy Sandbox on Digital Advertising</a></p>