Data As Currency: Transforming PR Into a Powerful Sales Function
Digital Clinic
<p>Gain insight into how serial entrepreneur and CEO at Delight Labs, David Niu, has cracked the code on leveraging PR to drive sales and increase business value. David emphasizes the importance of using “data as currency” and shares how this strategy has played a pivotal role in his journey of founding and exiting three successful companies. He reveals his methodical approach to PR at Delight Labs, where his team helps clients identify, organize, and utilize their unique data to attract media attention and build organic traffic, generating immediate interest and creating long-term SEO value. </p>
<p><br></p>
<p>Guest: <a href="https://www.linkedin.com/in/davidniu/" rel="nofollow">David Niu</a>, CEO at <a href="https://www.delightlabs.com/" rel="nofollow">Delight Labs</a></p>
<p><br></p>
<p>Related Links</p>
<p><a href="https://www.bbc.co.uk/news/business-23640900" rel="nofollow">BBC Article: From heart rates to surveys</a></p>