Succeeding in the New Era of Privacy-Focused Digital Advertising
Digital Clinic
<p>Understand the impact of Apple's iOS updates and the evolving privacy landscape on digital advertising, particularly in the healthcare industry, with Alex Martin, Associate Director of Digital Advertising at Wheelhouse DMG. </p>
<p>On this episode, we explore how advertisers can adapt to these changes by leveraging first-party data, implementing innovative tracking methods, and focusing on creative marketing strategies. The conversation emphasizes the importance of building a strong data infrastructure, utilizing business intelligence, and shifting towards a more privacy-compliant approach to digital advertising. Learn valuable insights and strategies for advertisers looking to navigate the challenges and opportunities presented by the new era of privacy-focused digital advertising. </p>
<p>Guest: <a href="https://www.linkedin.com/in/alexjmartin1/" rel="nofollow">Alex Martin</a>, Associate Director of Digital Advertising at Wheelhouse DMG</p>
<p>For more information on topics discussed on today's episode, check out these related articles. </p>
<p><a href="https://www.apple.com/newsroom/2023/06/apple-announces-powerful-new-privacy-and-security-features/" rel="nofollow">Apple announces powerful new privacy and security features</a> <br><a href="https://www.wheelhousedmg.com/insights/articles/navigating-the-impacts-of-googles-privacy-sandbox-on-digital-advertising/" rel="nofollow">Navigating the Impacts of Google’s Privacy Sandbox on Digital Advertising</a> <br><a href="https://www.wheelhousedmg.com/insights/articles/clarity-for-hipaa-compliance/" rel="nofollow">Clarity for HIPAA Compliance From OCR’s Updated Guidance on Online Tracking</a> </p>